“Support for this IRIS Program comes from . . ."

Though we live in a digital age, local newspapers continue to connect us to the world in a way no other media can match. Newspapers tell us what is happening in our communities, in our schools and on our streets.

For more than 3,000 Iowans who cannot access the words on the page because of blindness or visual impairment, there is only one place they can find that vital information: IRIS.

The IRIS Audience is Unique and Attentive; Your Message Will be Heard

   – IRIS listeners will know your business is supportive of seniors and Iowans living with disabilities.

   – Through proper placement, your message can be targeted to potential customers for your specific interest.

   – Underwriting messages let our audience know about you and what you offer – and that you support the service that means so much to them.

   – Your underwriting donation to IRIS is tax-deductible.

IRIS Programs

Underwriting support will be recognized on the IRIS network through live and/or recorded announcements.

   Level #1 – $1,200 per year
  • Smaller Newspapers, Weekly Programs.
  • Announcements at the beginning, middle, and end of the program.
  • Additional recognition: IRIS website and publications.
   Level #2 – $2,400 per year
  • Premium Weekly Programs (MidWeek Shopping Cart) or specific sections of the Des Moines Register (front page, obituary, or opinion sections).
  • Announcements at the beginning, middle, and end of the program or section.
  • Additional recognition: IRIS website and publications.
   Level #3 – $4,800 per year
  • Des Moines Register or entire broadcast day.
  • Announcements at the beginning, middle, and end of the Des Moines Register.
  • Additional recognition: Inclusion in sponsor announcements that will air 4 times per day, IRIS website, publications, and special events.


IRIS is licensed as a non-commercial, non-profit public radio station. Current guidelines set by the Federal Communications Commission regarding underwriting announcements are as follows:

   Announcements (live or recorded) can include:

  •  The underwriters name (Ex: Bob’s Pencils)
  •  Slogans which identify but do not promote (Ex: A Classic American Pencil)
  •  Location information, telephone number, website address (visit Bobspencils.com)
  •  Value-neutral descriptions of a product line, service or trade name which will help identify your business. Ex: “Bob’s Pencils – classic wood pencils available in 14 colors.”

Announcements cannot contain comparative or qualitative language, price information, or calls-to-action. 

To learn how your business or organization can become an IRIS underwriter, contact Maryfrances Evans at 515-243-6833 or IRIS@IowaRadioReading.org.